Craig Elder

Chief Operating Officer
 

"We are only as good as our people, and ours are the best."

With one eye on industry innovation and the other on bottom line results, Craig is driven to exceed your expectations and delight you with dynamic, passionate and highly efficient service every single day.

Craig naturally identifies and removes barriers to performance and progress, whether in people, business or the industry. His ability to analyse, prioritise and mobilise talent and resources —alongside his wealth of industry experience and passion for the customer experience—meets immediate needs while returning business results far into the future.

Thinking differently is Craig's business as usual. With an outside-the-box approach that is both fresh and pragmatic, he provides tailored, effective solutions to improve foodservice from kitchen efficiencies to cutting-edge trends and technologies.

Chef-trained and most recently at the helm of three diverse foodservice business sectors simultaneously, working at the coalface of New
Zealand's diverse world-class foodservice industry has remained an exciting challenge for over 28 years. From café’s, restaurants, convention centres, stadiums, and fine dining. Craig has seen, done and made a success of some of the biggest and best foodservice operations in the country.

Opportunity, creativity and results flow when people are valued and empowered.

Craig is skilled at recognising and developing the talents of those around him, and is most rewarded by growing people to perform to their highest
potential and in turn provide a matchless customer experience.

Personal qualifications 4098 Workplace Assessor, New Zealand Qualifications Authority Trade Certificate in Professional Cookery 75/3.



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Craig Elder

Chief Operating Officer
 

"We are only as good as our people, and ours are the best."

With one eye on industry innovation and the other on bottom line results, Craig is driven to exceed your expectations and delight you with dynamic, passionate and highly efficient service every single day.

Craig naturally identifies and removes barriers to performance and progress, whether in people, business or the industry. His ability to analyse, prioritise and mobilise talent and resources —alongside his wealth of industry experience and passion for the customer experience—meets immediate needs while returning business results far into the future.

Thinking differently is Craig's business as usual. With an outside-the-box approach that is both fresh and pragmatic, he provides tailored, effective solutions to improve foodservice from kitchen efficiencies to cutting-edge trends and technologies.

Chef-trained and most recently at the helm of three diverse foodservice business sectors simultaneously, working at the coalface of New
Zealand's diverse world-class foodservice industry has remained an exciting challenge for over 28 years. From café’s, restaurants, convention centres, stadiums, and fine dining. Craig has seen, done and made a success of some of the biggest and best foodservice operations in the country.

Opportunity, creativity and results flow when people are valued and empowered.

Craig is skilled at recognising and developing the talents of those around him, and is most rewarded by growing people to perform to their highest
potential and in turn provide a matchless customer experience.

Personal qualifications 4098 Workplace Assessor, New Zealand Qualifications Authority Trade Certificate in Professional Cookery 75/3.



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